{"id":7004,"date":"2017-02-07T16:09:36","date_gmt":"2017-02-07T13:09:36","guid":{"rendered":"http:\/\/3alamaltanmya.com\/?p=7004"},"modified":"2017-02-07T16:09:36","modified_gmt":"2017-02-07T13:09:36","slug":"why-mobile-matters","status":"publish","type":"post","link":"https:\/\/3alamaltanmya.com\/?p=7004","title":{"rendered":"WHY MOBILE MATTERS"},"content":{"rendered":"
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Unless you\u2019ve been hiding under a rock for the past 5 years, it\u2019s not exactly news that there has been a surge in the adoption of smartphones and tablets. It seems everywhere you look these days, a mobile device is attached to someone\u2019s hand. I\u2019m fairly certain my 2-year-old nephew knows how to swipe right.<\/p>\n

But what you may not be so aware of is how the shift to mobile devices is impacting e-commerce.<\/p>\n

Just this past holiday season, mobile devices drove nearly one-third of all online sales<\/a>. And on Christmas day alone, mobile traffic skyrocketed, where 62% of online retail traffic<\/a> was driven by smartphones and tablets. My point? Mobile commerce isn\u2019t slowing down. And as mobile devices are becoming an increasingly important and intimate part in consumers\u2019 lives, retailers better make sure their mobile game is on lockdown.<\/p>\n

CUSTOMERS ARE AHEAD OF RETAILERS<\/h2>\n

\"CUSTOMERS<\/p>\n

Consumers know what they want from their mobile shopping experience, demanding seamless experiences across multiple channels, as well as more efficient order and fulfillment options. But for the most part, their expectations are not being met.<\/p>\n

Many retailers are failing to provide a mobile-friendly shopping experience \u2014 serving up non-optimized, unresponsive online stores to mobile users. And in this mobile era, that has some big implications. It doesn\u2019t just mean retailers won\u2019t be capitalizing on every opportunity with consumers. It means that if they don\u2019t make some fundamental changes to achieve customer satisfaction, they are going to have a tough time driving business growth and profitability in the future \u2014 especially since reports estimate<\/a> that by 2020, mobile commerce will make up 45% of total e-commerce, equaling $284 billion in sales.<\/p>\n

So what changes need to be made? What should business owners be focusing on to make a better, more intuitive experience on smartphones and tablets?<\/p>\n

Here are 4 key ways to give your customers a seamless experience and improve your bottom-line results:<\/p>\n

1. BEST PRACTICES<\/h3>\n

First things first: Mobile shoppers are all about convenience and clarity. That means your design must be on-point. A consumer does not want to have to wait 10 minutes for an image to download, or have to scroll endlessly to read a sentence. Zooming in to be able to read a description or click a link are potential deal-breakers, too.<\/p>\n

These are the fundamentals of a user-friendly experience, and should be considered a \u201cmust\u201d for your business:<\/p>\n